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What is the Difference between Promotional, Transactional & OTP Messages?

 

Promotional SMS:

These messages are sent for promotion purposes like discounts, offers or for promotional usage and such SMS send to thousands of new and existing customers.

Features of Promotional SMS:

1. Promotional SMS are sent to the customers or users to promote their business brand such as discounts, offers or product promotions etc.

2. Promotional SMS are delivered only on Non-DND(DO Not Disturb) numbers.

3. Promotional SMS services Has Time Limit Which Can be Sent only Between 10 am to 9 pm.

4. These SMS will be delivered with a six-digit sender ID. Eg. Ex: AD-650057 , BZ-565056.

5. It has normal priority.

6. It has delivery time upto 10 to 30 second (According to Backend load).

7. There is No Delivery Report Provided by The Operators on Promotional SMS.

 

 

Transactional Messages:

Transactional Message are sent to share informational messages or booking / order alerts with your registered customers like transfer alerts, Bank Service Messages, Order Booked, Order Delivered to customer. Such kind of messages are shared on a large scale bases & sometimes it becomes important to send out a message of emergency nature.

Features of transactional SMS:

1. Transactional SMS is used to send information to registered customers such as send Notifications, Alerts & order confirmations etc.

2. Transactional SMS are delivered to both DND and Non-DND numbers.

3. Transactional SMS are delivered 24/7 with no time restrictions. 

4. The message will be delivered with a six-character sender ID. Eg. AD-BLKSMS, BZ-SBIBNK.

5. It has high priority.

6. HTTP API will be given.

7. It has delivery time upto 10 seconds with high Priority.

 

OTP Messages:

OTP Message are generally called One Time Passwords. These are sent to the registered users who registered their accounts for online services like Schools, Banks, E-commerce sites and other businesses. These codes are used for making online transactions secured like pyments, account activation, user register verification etc. OTP SMS is used for the API integrations; these are high priority messages used for the mobile number verification.

Features of OTP SMS:

1. OTP SMS is used to send OTP verifications to registered customers such as mobile number verifications or OTP confirmation, alerts etc.

2. OTP SMS are delivered to both DND and Non-DND numbers.

3. OTP SMS are delivered 24/7 with no time restrictions.

4. The message will be delivered with a six-character sender ID. Eg. AD-BLKSMS, BZ-SBIBNK.

5. It has a very high priority.

6. HTTP API will be given.

7. It has delivery time upto 5 to 10 seconds with very high Priority.


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