A text message survey: how to conduct it?

A wonderful way to communicate with people is through text messages. This is especially beneficial when conducting a survey or poll. A text message survey can be carried out in essentially two different ways. In the first, a text message contains a link, and in the second, keyword advertisements, broadcasting, or a combination of both are used.

How do text message surveys work?

Are you willing to send your customers SMS surveys? To get you started, consider the following actions and services. How to text a survey in a few easy steps:

Identify the type of survey:

Determine which survey type is most appropriate for your inquiry or the support you require from your audience.

Create a list of participants.

Those who have chosen to receive messaging alerts from your company should collect their phone numbers or SMS information. Adding a feature that allows clients to add their mobile numbers and choose to receive text messages to your company's confirmation purchase pages will help you increase your contact list. Additionally, you can get in touch with SMS survey software providers. In this step, you will choose whether to use contact details you are familiar with or contacts you can find elsewhere as your potential customers for the survey. The flow of your survey must be decided with the knowledge of your target audience in mind.

Create the survey.

Throughout your SMS survey software, specify the exact wording and data collection you want for the survey. Even better, you can build mock-ups of the survey as well as evaluate it on your own smartphone to determine how it would appear to a typical user.

Select a survey service.

Select the application or software that will be used to send your text survey. The appropriate software will be useful for data analysis and keyword campaigns.

Publicize the survey.

Before you send out your survey, advertise it and allow people to opt-in.

Launch your text survey.

Send your survey via the SMS survey software of your choice.

Results should be tracked and analyzed.

Track the number of messages sent, the responses, and the open rates using the analytics built into the software to find out how well your survey performed. The responses should then be analyzed to help you make more informed business decisions.

Advantages of an SMS survey?

Are you looking for advantages or benefits of an sms survey? There are following advantages of an sms survey. These are as follow. 

Cost-effectiveness -

Because SMS surveys are conducted remotely and text messages are less expensive than phone calls, they are much less expensive and labor-intensive than in-person enumeration. They are also frequently free for respondents to respond to, so the cost-benefit analysis works both ways.

Speed -

Compared to other modes, including CATI and IVR, SMS surveys can always be deployed instantly, allowing for the simultaneous administration of many surveys, which speeds up data collection.

Quality -

Because it is self-administered, enumerators are less likely to make mistakes. such as inconsistent survey distribution, a higher chance of transcription errors, and even data fabrication.

High response rates -

Almost all mobile phone users, including those with basic and feature phones, have access to their phone's SMS feature. Additionally, the respondent has complete control over how, when, and where the text will be reacted to. 

Real-time Data -

Only with the right survey platform, SMS survey results sometimes be relayed and analyzed in real-time, allowing for quick decisions.

Honesty:

When responding to surveys via SMS or the internet, as opposed to the phone or in person, respondents are more sincere. As a result, SMS surveying can help to improve data collection transparency, consistency, and accuracy.

When should a text survey not be used?

Text survey should not be used due to the following factors responsible. Here are some lists of responsible factors.

Access -

Since not everyone owns a smartphone, we may need information from those who cannot be reached via mobile, particularly the marginalized.

Lack of specificity –

Because SMS messages can only be so long, questions must be condensed, which frequently results in them being less clear. There is a lot you can say and ask of respondents in 140 characters.

Errors made by respondents -

Although we've discussed the benefit of self-service, there may be unintentional mistakes and purposefully misleading responses that an enumerator could catch (such as gender).

Conclusion:>

Finally, we can state that a text message survey is a quick and cost-effective way to get feedback. Successful text survey campaigns involve choosing the right survey type, participant list, questions, and SMS survey software.