Toll Free Number: 1800 8901 499
😍 Bulksmsplans rated LOWEST PRICE SMS Provider by SMS Comparison
Helpline No:+91-7404900081

Pricing

Send SMS to more than 200 countries

Cost efficient and effective messaging solution to keep in touch with everyone round the globe.

Need Large Packs, Kindly Scroll Down

Try, Bulk SMS Plans To Promote Your Business & Guaranteed Results.

More than 35,000 happy customers are loving with bulksmsplans all over world.

Admission Icon

295 INR

Included 18% GST
Trial

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 1000
Pricing Per SMS : 0.25 INR
Total : 250.00 INR
18% GST
Validity : One Month
Admission Icon

1180 INR

Included 18% GST
Silver

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 5000
Pricing Per SMS : 0.20 INR
Total : 1000.00 INR
18% GST
Validity : Six month
Admission Icon

2124 INR

Included 18% GST
Gold

Instant Activation
Quick Delivery
Delivery : NON-DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 10000
Pricing Per SMS : 0.18 INR
Total : 1800.00 INR
18% GST
Validity : One year
Admission Icon

5015 INR

Included 18% GST
Diamond

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 25000
Pricing Per SMS : 0.17 INR
Total : 4250.00 INR
18% GST
Validity : Unlimited
Admission Icon

9440 INR

Included 18% GST
Platinum

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 50000
Pricing Per SMS : 0.16 INR
Total : 8000.00 INR
18% GST
Validity : Unlimited
Admission Icon

17700 INR

Included 18% GST
Premium

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 100000
Pricing Per SMS : 0.15 INR
Total : 15000.00 INR
18% GST
Validity : Unlimited
Admission Icon

34220 INR

Included 18% GST
Professional

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 200000
Pricing Per SMS : 0.145 INR
Total : 29000.00 INR
18% GST
Validity : Unlimited
Admission Icon

82600 INR

Included 18% GST
Enterprise

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 500000
Pricing Per SMS : 0.14 INR
Total : 70000.00 INR
18% GST
Validity : Unlimited
Admission Icon

159300 INR

Included 18% GST
Special

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 1000000
Pricing Per SMS : 0.135 INR
Total : 135000.00 INR
18% GST
Validity : Unlimited
Admission Icon

1888 INR

Included 18% GST
Trial

Instant Activation
Quick Delivery
6 Alpha Numeric Sender
Delivery : NON DND Only
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 10000
Pricing Per SMS : 0.16 INR
Total : 1600.00 INR
18% GST
Validity : ONE YEAR
Admission Icon

4425 INR

Included 18% GST
Silver

Instant Activation
Quick Delivery
6 Alpha Numeric Sender
Delivery : NON DND Only
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 25000
Pricing Per SMS : 0.15 INR
Total : 3750.00 INR
18% GST
Validity : Unlimited
Admission Icon

8555 INR

Included 18% GST
Gold

Instant Activation
Quick Delivery
6 Alpha Numeric Sender
Delivery : NON DND Only
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 50000
Pricing Per SMS : 0.145 INR
Total : 7250.00 INR
18% GST
Validity : Unlimited
Admission Icon

16520 INR

Included 18% GST
Diamond

Instant Activation
Quick Delivery
6 Alpha Numeric Sender
Delivery : NON DND Only
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 100000
Pricing Per SMS : 0.14 INR
Total : 14000.00 INR
18% GST
Validity : Unlimited
Admission Icon

31860 INR

Included 18% GST
Platinum

Instant Activation
Quick Delivery
6 Alpha Numeric Sender
Delivery : NON DND Only
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 200000
Pricing Per SMS : 0.135 INR
Total : 27000.00 INR
18% GST
Validity : Unlimited
Admission Icon

76700 INR

Included 18% GST
Premium

Instant Activation
Quick Delivery
6 Alpha Numeric Sender
Delivery : NON DND Only
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 500000
Pricing Per SMS : 0.13 INR
Total : 65000.00 INR
18% GST
Validity : Unlimited
Admission Icon

147500 INR

Included 18% GST
PROFESSIONAL

Instant Activation
Quick Delivery
6 Alpha Numeric Sender
Delivery : NON DND Only
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 1000000
Pricing Per SMS : 0.125 INR
Total : 125000.00 INR
18% GST
Validity : Unlimited
Admission Icon

708000 INR

Included 18% GST
ENTERPRISE

Instant Activation
Quick Delivery
6 Alpha Numeric Sender
Delivery : NON DND Only
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 5000000
Pricing Per SMS : 0.12 INR
Total : 600000.00 INR
18% GST
Validity : Unlimited
Admission Icon

1357000 INR

Included 18% GST
Special

Instant Activation
Quick Delivery
6 Alpha Numeric Sender
Delivery : NON DND Only
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 10000000
Pricing Per SMS : 0.115 INR
Total : 1150000.00 INR
18% GST
Validity : Unlimited
Admission Icon

2360 INR

Included 18% GST
Trial

Instant Activation
Quick Delivery
Delivery Time : 5 to 10 second
All Undelivered Refund with in 48 hr
0.025 INR DLT scrubbing Charges Will be Taken From Refundable Value

Purchase Now ➞
SMS Credit : 10000
Pricing Per SMS : 0.20 INR
Total : 2000.00 INR
18% GST
Validity : One year
Admission Icon

5310 INR

Included 18% GST
Silver

Instant Activation
Quick Delivery
Delivery Time : 5 to 10 second
All Undelivered Refund with in 48 hr
0.025 INR DLT scrubbing Charges Will be Taken From Refundable Value

Purchase Now ➞
SMS Credit : 25000
Pricing Per SMS : 0.18 INR
Total : 4500.00 INR
18% GST
Validity : Unlimited
Admission Icon

10030 INR

Included 18% GST
Gold

Instant Activation
Quick Delivery
Delivery Time : 5 to 10 second
All Undelivered Refund with in 48 hr
0.025 INR DLT scrubbing Charges Will be Taken From Refundable Value

Purchase Now ➞
SMS Credit : 50000
Pricing Per SMS : 0.17 INR
Total : 8500.00 INR
18% GST
Validity : Unlimited
Admission Icon

19470 INR

Included 18% GST
Diamond

Instant Activation
Quick Delivery
Delivery Time : 5 to 10 second
All Undelivered Refund with in 48 hr
0.025 INR DLT scrubbing Charges Will be Taken From Refundable Value

Purchase Now ➞
SMS Credit : 100000
Pricing Per SMS : 0.165 INR
Total : 16500.00 INR
18% GST
Validity : Unlimited
Admission Icon

37760 INR

Included 18% GST
Platinum

Instant Activation
Quick Delivery
Delivery Time : 5 to 10 second
All Undelivered Refund with in 48 hr
0.025 INR DLT scrubbing Charges Will be Taken From Refundable Value

Purchase Now ➞
SMS Credit : 200000
Pricing Per SMS : 0.16 INR
Total : 32000.00 INR
18% GST
Validity : Unlimited
Admission Icon

91450 INR

Included 18% GST
Premium

Instant Activation
Quick Delivery
Delivery Time : 5 to 10 second
All Undelivered Refund with in 48 hr
0.025 INR DLT scrubbing Charges Will be Taken From Refundable Value

Purchase Now ➞
SMS Credit : 500000
Pricing Per SMS : 0.155 INR
Total : 77500.00 INR
18% GST
Validity : Unlimited
Admission Icon

177000 INR

Included 18% GST
Professional

Instant Activation
Quick Delivery
Delivery Time : 5 to 10 second
All Undelivered Refund with in 48 hr
0.025 INR DLT scrubbing Charges Will be Taken From Refundable Value

Purchase Now ➞
SMS Credit : 1000000
Pricing Per SMS : 0.15 INR
Total : 150000.00 INR
18% GST
Validity : Unlimited
Admission Icon

855500 INR

Included 18% GST
ENTERPRISE

Instant Activation
Quick Delivery
Delivery Time : 5 to 10 second
All Undelivered Refund with in 48 hr
0.025 INR DLT scrubbing Charges Will be Taken From Refundable Value

Purchase Now ➞
SMS Credit : 5000000
Pricing Per SMS : 0.145 INR
Total : 725000.00 INR
18% GST
Validity : Unlimited
Admission Icon

1652000 INR

Included 18% GST
Special

Instant Activation
Quick Delivery
Delivery Time : 5 to 10 second
All Undelivered Refund with in 48 hr
0.025 INR DLT scrubbing Charges Will be Taken From Refundable Value

Purchase Now ➞
SMS Credit : 10000000
Pricing Per SMS : 0.14 INR
Total : 1400000.00 INR
18% GST
Validity : Unlimited
Admission Icon

413 INR

Included 18% GST
Trial

Instant Activation
Sending Time :- 9 AM to 9 PM
NON DND Promotional
28 Sec Per Call

Purchase Now ➞
SMS Credit : 1000
Pricing Per SMS : 0.35 INR
Total : 350.00 INR
18% GST
Validity : One Month
Admission Icon

1770 INR

Included 18% GST
Silver

Instant Activation
Sending Time :- 9 AM to 9 PM
NON DND Promotional
28 Sec Per Call

Purchase Now ➞
SMS Credit : 5000
Pricing Per SMS : 0.3 INR
Total : 1500.00 INR
18% GST
Validity : Unlimited
Admission Icon

3304 INR

Included 18% GST
Gold

Instant Activation
Sending Time :- 9 AM to 9 PM
NON DND Promotional
28 Sec Per Call

Purchase Now ➞
SMS Credit : 10000
Pricing Per SMS : 0.28 INR
Total : 2800.00 INR
18% GST
Validity : Unlimited
Admission Icon

7375 INR

Included 18% GST
Diamond

Instant Activation
Sending Time :- 9 AM to 9 PM
NON DND Promotional
28 Sec Per Call

Purchase Now ➞
SMS Credit : 25000
Pricing Per SMS : 0.25 INR
Total : 6250.00 INR
18% GST
Validity : Unlimited
Admission Icon

12980 INR

Included 18% GST
Platinum

Instant Activation
Sending Time :- 9 AM to 9 PM
NON DND Promotional
28 Sec Per Call

Purchase Now ➞
SMS Credit : 50000
Pricing Per SMS : 0.22 INR
Total : 11000.00 INR
18% GST
Validity : Unlimited
Admission Icon

23600 INR

Included 18% GST
Premium

Instant Activation
Sending Time :- 9 AM to 9 PM
NON DND Promotional
28 Sec Per Call

Purchase Now ➞
SMS Credit : 100000
Pricing Per SMS : 0.2 INR
Total : 20000.00 INR
18% GST
Validity : Unlimited
Admission Icon

2124 INR

Included 18% GST
Quarterly

No of Miss call free/month : unlimited
Self edited Auto reply
Services available for minimum 3 months

Purchase Now ➞
SMS Credit : 0
Pricing Per SMS : 0.012 INR
Total : 1800.00 INR
18% GST
Validity : 3 months
Admission Icon

4130 INR

Included 18% GST
Half Yearly

No of Miss call free/month : unlimited
Self edited Auto reply
Services available for minimum 3 months

Purchase Now ➞
SMS Credit : 0
Pricing Per SMS : 0.15 INR
Total : 3500.00 INR
18% GST
Validity : 6 months
Admission Icon

7080 INR

Included 18% GST
Yearly

No of Miss call free/month : unlimited
Self edited Auto reply
Services available for minimum 3 months

Purchase Now ➞
SMS Credit : 0
Pricing Per SMS : 0.15 INR
Total : 6000.00 INR
18% GST
Validity : 12 months
Admission Icon

2124 INR

Included 18% GST
Trail - 3 Months

A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 2
IVR Credit : 300
Free Minute : 500
Call Rate : 60p
Total : 1800.00 INR
18% GST
Validity : 3 Months
Admission Icon

3540 INR

Included 18% GST
Silver-6 Months

A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 2
IVR Credit : 720
Free Minute : 1200
Call Rate : 60p
Total : 3000.00 INR
18% GST
Validity : 6 months
Admission Icon

7080 INR

Included 18% GST
Gold- 12 Months

A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 2
IVR Credit : 1800
Free Minute : 3000
Call Rate : 60p
Total : 6000.00 INR
18% GST
Validity : 1 Year
Admission Icon

4720 INR

Included 18% GST
3 Month

A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 6
IVR Credit : 1800
Free Minute : 3000
Call Rate : 60p
Total : 4000.00 INR
18% GST
Validity : 3 Months
Admission Icon

8850 INR

Included 18% GST
6 Month

A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 6
IVR Credit : 3600
Free Minute : 6000
Call Rate : 60p
Total : 7500.00 INR
18% GST
Validity : 6 Month
Admission Icon

17700 INR

Included 18% GST
12 Month

A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 6
IVR Credit : 7200
Free Minute : 12000
Call Rate : 60p
Total : 15000.00 INR
18% GST
Validity : 12 Month
Admission Icon

7080 INR

Included 18% GST
3 Month

A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 12
IVR Credit : 2700
Free Minute : 4500
Call Rate : 60p
Total : 6000.00 INR
18% GST
Validity : 3 Month
Admission Icon

14160 INR

Included 18% GST
6 Month

A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 12
IVR Credit : 5400
Free Minute : 9000
Call Rate : 60p
Total : 12000.00 INR
18% GST
Validity : 6 Month
Admission Icon

23600 INR

Included 18% GST
12 Month

A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 12
IVR Credit : 10800
Free Minute : 18000
Call Rate : 60p
Total : 20000.00 INR
18% GST
Validity : 12 Month
Admission Icon

2950 INR

Included 18% GST
Basic Unlimited

Unlimited Incoming Calls
A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 3
IVR Credit : Unlimited
Free Minute : 4000
Call Rate : 60p
Total : 2500.00 INR
18% GST
Validity : 1 Month
Admission Icon

7080 INR

Included 18% GST
Advance Unlimited

Unlimited Incoming Calls
A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 3
IVR Credit : Unlimited
Free Minute : 10000
Call Rate : 60p
Total : 6000.00 INR
18% GST
Validity : 3 Month
Admission Icon

11800 INR

Included 18% GST
Business Unlimited

Unlimited Incoming Calls
A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 3
IVR Credit : Unlimited
Free Minute : Unlimited
Call Rate : 60p
Total : 10000.00 INR
18% GST
Validity : 6 Month
Admission Icon

21240 INR

Included 18% GST
Enterprise Unlimited

Unlimited Incoming Calls
A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 3
IVR Credit : Unlimited
Free Minute : Unlimited
Call Rate : 60p
Total : 18000.00 INR
18% GST
Validity : 12 Month
Admission Icon

943 INR

Included 18% GST
Basic Plan

Unlimited Incoming Calls
A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 1
IVR Credit : Unlimited
Free Minute : Unlimited
Call Rate : 60p
Total : 799.00 INR
18% GST
Validity : 1 Month
Admission Icon

2828 INR

Included 18% GST
Advance

Unlimited Incoming Calls
A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 3
IVR Credit : Unlimited
Free Minute : Unlimited
Call Rate : 60p
Total : 2397.00 INR
18% GST
Validity : 1 Month
Admission Icon

5657 INR

Included 18% GST
Business

Unlimited Incoming Calls
A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 6
IVR Credit : Unlimited
Free Minute : Unlimited
Call Rate : 60p
Total : 4794.00 INR
18% GST
Validity : 1 Month
Admission Icon

11314 INR

Included 18% GST
Enterprise

Unlimited Incoming & Outgoing Calls
A Complete Call Center Solution
Call Recording
Live Reports
DTMF
Multi-level IVR
Repeat Targeting
API & Webhook Integration

Purchase Now ➞
Channels/Member : 12
IVR Credit : Unlimited
Free Minute : Unlimited
Call Rate : 60p
Total : 9588.00 INR
18% GST
Validity : 1 Month
Admission Icon

354 INR

Included 18% GST
Trial

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 1000
Pricing Per SMS : 0.30 INR
Total : 300.00 INR
18% GST
Validity : 6 months
Admission Icon

1298 INR

Included 18% GST
Silver

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 5000
Pricing Per SMS : 0.22 INR
Total : 1100.00 INR
18% GST
Validity : Unlimited
Admission Icon

2360 INR

Included 18% GST
Gold

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 10000
Pricing Per SMS : 0.20 INR
Total : 2000.00 INR
18% GST
Validity : Unlimited
Admission Icon

5310 INR

Included 18% GST
Diamond

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 25000
Pricing Per SMS : 0.18 INR
Total : 4500.00 INR
18% GST
Validity : Unlimited
Admission Icon

10030 INR

Included 18% GST
Platinum

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 50000
Pricing Per SMS : 0.17 INR
Total : 8500.00 INR
18% GST
Validity : Unlimited
Admission Icon

18880 INR

Included 18% GST
Premium

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 100000
Pricing Per SMS : 0.16 INR
Total : 16000.00 INR
18% GST
Validity : Unlimited
Admission Icon

35400 INR

Included 18% GST
PROFESSIONAL

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 200000
Pricing Per SMS : 0.15 INR
Total : 30000.00 INR
18% GST
Validity : Unlimited
Admission Icon

85550 INR

Included 18% GST
ENTERPRISE

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 500000
Pricing Per SMS : 0.145 INR
Total : 72500.00 INR
18% GST
Validity : Unlimited
Admission Icon

165200 INR

Included 18% GST
SPECIAL

Instant Activation
Quick Delivery
Delivery : NON DND & DND Numbers
Sender & Templates Must Active On DLT

Purchase Now ➞
SMS Credit : 1000000
Pricing Per SMS : 0.14 INR
Total : 140000.00 INR
18% GST
Validity : Unlimited

Our Features

Admission Icon
Send SMS text messages from the Web
Your BulkSMS Web to SMS account enables you to log in from any internet enabled computer and communicate instantly via bulk SMS text messaging. Additional account features allow you to send messages from your mobile phone or your email client
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We use premium bulk SMS gateway to provide you instant delivery of bulk SMS.
Local language SMS will increase your ROI more than 50% instead of English SMS. Therefore, brands using Unicode SMS to advertise the product in different cities.
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We provide Hindi bulk SMS service with Unicode SMS service.
Local language SMS will increase your ROI more than 50% instead of English SMS. Therefore, brands using Unicode SMS to advertise the product in different cities.
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Send SMS text messages using our desktop software
The bulksmsplans Text Messenger makes two-way SMSing to a group or individuals even easier. This feature rich software is quick to install and easy to use. The Mobi-gram feature allows you compose rich media content to create dynamic client engagements (e.g. marketing campaigns, event invitations, surveys, etc) or operational communications (e.g. invoices, statements, etc).
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We are a reliable bulk SMS service provider in India for bulk SMS rates from others.
You have to spend huge marketing budget to promote business in this digital marketing world to promote a brand. Therefore, we provide you the best price for bulk SMS service without negotiating with service to boost your business.
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More than 35,000 small and big customers using bulk SMS service in India.
Brands using bulk SMS service as their first choice to promote their products & services to reach the target audience in minutes.